After spending 20 years in the family embroidery business, Jim Gordon felt uniquely qualified to transfer his talents from supplier to distributor, prompting him to launch NorthStar Identity in 2001. The company specializes in promotional products and apparel. If a logo can be printed on it, Jim and his team can get that item for you.


When it comes to helping his customers, Jim is adamant about going the extra mile. He spends the time needed to determine customers’ needs and finding just the right promotional product to help market their business. Whether you need 50 mugs, 10,000 pens, or something a bit more unique, Jim will track it down.


His clients have included small to medium-sized businesses, government entities, and educational institutions within the profit and nonprofit sectors. Jim’s specialty is matching each product to an event or organization to blend seamlessly into their overall marketing efforts.


In addition to his years of experience, Jim is a Master Advertising Specialist (MAS) through Promotional Products Association, International (PPAI), the leading trade association. MAS and PPAI require recertification every three years to maintain knowledge of current industry trends.


Jim is also Past President of the board of the Arizona Promotional Products Association and is very active in both the regional and national association.


When not helping customers, Jim enjoys spending time with his wife Wendy, taking an annual fishing trip, and cooking new and exciting delicacies. He is also an avid networker with a large number of connections in the Phoenix area and across the country.

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